IAM is the first company in Poland specializing in comprehensive control and optimization of advertising expenditure in off-line and on-line media,
i.e. broadly understood media audit.
IAM was founded in Poland in 2004 by four former directors from the largest media agencies and advertsing agencies. Since then they work as media auditors at IAM.
IAM is based on 100% of Polish capital combined with many years of greatest experience on the market.
IAM never provided services to media agencies and media owners. IAM is not related by capital/investment or person to media agencies nor media owners. As a result, the expertise received by IAM Clients is 100% independent, reliable and objective.
From the very first day of its operation, IAM systematically contributes to the continuous increase of media market transparency in accordance with the code developed by the World Federation of Advertisers.