We are the largest and most experienced company in Poland to pursue the control and optimization of media advertisement expenses, i.e., broadly construed media audit.
We assist Advertisers in reaching a significant reduction in product promotion and advertisement costs, thereby improving their profitability.
INSTYTUT AUDYTU MEDIOWEGO was founded in 2004 by four former directors of the largest media house networks and agencies who have been working as auditors at IAM for more than a dozen years now.
IAM stands as 100% Polish capital coupled with the broadest expertise on the market that has been accumulating over many years.
IAM has never provided services to media houses or media themselves and has no capital or personal affiliations with media houses or media owners. In virtue of the above, the expert opinions received by the Clients of IAM are 100% independent, reliable and objective.
Following the example of auditors on Western markets where most media-related expenses are subject to audit, the operations of IAM contribute to a systematic increase in the transparency of the media market compliant with the code laid down in the “Media Charter” developed by the World Federation of Advertisers (www.wfanet.org/mediacharter).
IAM acts in continuing cooperation with the most significant providers of surveys on television and internet market.
that enable the benchmarking of prices offered by the media house for the campaign and, if need be, negotiations in pursuit of better pricing.
Thanks to co-building and implementing media strategies for the largest brands on the market for many years, we are in a position to optimize campaigns in terms of quality and strategy with a view to ensuring the top quality of purchased media at a reduced cost.
allows to investigate past campaigns and determine whether past actions could have been performed better, more cost-effectively and with increased efficiency.
is a procedure ensuring that Clients gain an opportunity to choose the offer that is best for them. The solutions employed by IAM are unique on the market and permit to assess all the areas of media house operation.
As the most experienced team of auditors on the publicity market in Poland, we are willing to express our opinion on media strategies.
allows for the introduction of the optimal relevant tools of ongoing control and evaluation of media house efforts
covers counselling upon the negotiations of such contractual provisions with a media house that are aligned with the needs of the Advertiser and the current market situation.
mainly represent international corporations but we also serve Polish companies who more often than not are the leaders in their respective product categories, featuring the largest advertisers on the Polish market, and who avail themselves of our years’ worth of expertise in offline and online media.
We have built expertise in all major industries, product categories and various target groups.
From the outset, we have been commissioned by our Clients to conduct a total of over a thousand of auditing and consulting projects, in excess of 150 tenders for the selection of a media house (including also foreign markets), several hundred of negations projects and many others.
Since the beginning of the company, the IAM’s work has contributed to the increase of the efficiency of media purchase by Advertisers by a total of several hundred million PLN.
The mean time of the collaboration between IAM and current Clients amounts to 8 years. Thank you for trusting us.
“Thanks to the efforts extended by IAM, I gained the opportunity to achieve additional substantial savings.”
“We have been always served by the experienced IAM team partners and not by junior staff.”
“IAM has clear payment principles and their work just pays off.”
“What I especially value is the strategic thinking of the partners at IAM. I benefit by having a second opinion and just better media plans.”
“Their market references are transparent and, first and foremost, are backed up by reality.”
“I believe that independence, lack of affiliations with media houses and media themselves are among the very important assets of IAM that should not be disregarded when taking the decision to start cooperation with an auditor.”
THE MEDIA AUDIT INSTITUTE
Warszawskie Centrum Finansowe
Ul. Emilii Plater 53