WELCOME TO IAM – INSTYTUT AUDYTU MEDIOWEGO (THE MEDIA AUDIT INSTITUTE)

 


WHAT DO WE DO?

 

Price and quality benchmarking in offline and online media shall put you in a position to answer the following questions:

 

  • What is the real cost of the media I purchase? What is their current value?
  • Do I overpay, underpay or maybe my expenses are aligned with the average market price?
  • If I overpay, why is that so? Can I pay less and how to get about it?
  • If I underpay, then why? Isn't it so that the low cost is associated with a poor quality of my campaigns?
  • Do I receive all due reductions, rebates, discounts and other claimable services?

 

Determination and negotiations of annual media pricing with the media house

 

that enable the benchmarking of prices offered by the media house for the campaign and, if need be, negotiations in pursuit of better pricing.

 

Ongoing optimization of offline and online media campaigns.

 

Thanks to co-building and implementing media strategies for the largest brands on the market for many years, we are in a position to optimize campaigns in terms of quality and strategy with a view to ensuring the top quality of purchased media at a reduced cost.

 

Ex-post audit in all types of media

 

allows to investigate past campaigns and determine whether past actions could have been performed better, more cost-effectively and with increased efficiency.

 

Tender for the selection of media house (for offline/online media) or interactive agency

 

is a procedure ensuring that Clients gain an opportunity to choose the offer that is best for them. The solutions employed by IAM are unique on the market and permit to assess all the areas of media house operation.

 

Strategic consultancy

 

As the most experienced team of auditors on the publicity market in Poland, we are willing to express our opinion on media strategies.

 

Development and implementation of a media house collaboration process

 

allows for the introduction of the optimal relevant tools of ongoing control and evaluation of media house efforts

 

Media contract management

 

covers counselling upon the negotiations of such contractual provisions with a media house that are aligned with the needs of the Advertiser and the current market situation.

 

 

OUR CLIENTS

 

 

CLIENTS ABOUT IAM

 

 

 

 

JOB OPENINGS

Should you be interested in a career at IAM, sent us your Curriculum Vitae.

 

 

 

 

 

THE MEDIA AUDIT INSTITUTE

Warsaw Financial Center

Ul. Emilii Plater 53